Casa Racabon: From Vision to Full Brand Launch
Overview
Casa Racabon came to The Biz People with a powerful vision to create a one-of-a-kind cultural experience through food, art, and community. They had the dream, and we brought the strategy. As their strategic business partner and creative agency, we built their brand from the ground up, ensuring every detail aligned with their mission and long-term business goals.
Scope of Work
Brand Identity Development: We crafted a full brand suite, including logo, color palette, typography, and visual direction that reflected the warmth, vibrancy, and soul of Casa Racabon.
Custom Website Design & Development: We designed a high-converting, mobile-optimized website to showcase the brand story, experience offerings, and booking options.
HoneyBook Proposal System: We streamlined their client onboarding by building customized, branded proposals and automated workflows inside HoneyBook—making it easy to manage inquiries, bookings, and communication.
Email Marketing Integration with Flodesk: From strategy to setup, we designed Flodesk email flows and opt-ins that match their brand and grow their subscriber list with style.
Grand Opening Strategy: Our team helped coordinate the launch event with branding collateral, a promo campaign, and strategic rollout—making their debut unforgettable.
Results
With a cohesive brand, powerful backend systems, and an elevated digital presence, Casa Racabon opened their doors with confidence and clarity. Their grand opening was a sold-out success, and their new systems allowed them to manage clients and communications with ease from day one.
"The Biz People brought our dream to life. From the visuals to the backend, everything felt aligned, professional, and authentic. We couldn't have launched Casa Racabon without them."
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