The Plump Room Academy: Building a Brand, Business, and Legacy
Overview
When Stephany Diaz came to The Biz People, she had a powerful vision and the passion to match but needed a strategic partner to help her elevate every corner of her business. Over the course of our work together, Stephany didn’t just grow she transformed. From revamping her brand and systems to launching new services and building a team, The Plump Room Academy became a true empire in motion.
Scope of Work
Brand Identity Refresh: We updated her brand to reflect her evolution as a thought leader and educator in the aesthetics space—modern, elevated, and unapologetically bold.
Marketing Campaign Launch: We helped launch her first full marketing campaign around a new device, complete with educational content, client promos, and email flows.
System Overhaul: From client onboarding to mentorship program delivery, we streamlined her backend systems, ensuring they supported her new growth phase.
Mentorship Program Redesign: We helped Stephany enhance her program structure, update her materials, and create a professional, scalable experience for mentees.
Event Strategy & Execution: Stephany hosted her first-ever event—and then three more! With our support, each one aligned with her brand, delivered value, and built deeper connections.
Brand Shoot Coaching: We taught her how to run her own brand shoots, create content with confidence, and keep her visuals aligned with her brand voice.
Team Expansion: With our guidance, Stephany hired her first employee, built custom onboarding, contracts, and back-end systems to support a thriving team culture.
Growth Milestones: She moved into a larger suite, hosted her first speaking engagement, and co-created two new ventures with The Biz People.
Grand Opening Launch: Now, she’s celebrating it all with her very own grand opening—one that truly reflects her journey, her success, and her future.
Results
Stephany went from being a solo entrepreneur to a visionary business owner with a team, multiple revenue streams, and a growing brand presence. The Plump Room Academy is now positioned not just as a beauty destination but as a legacy-building platform for mentorship, innovation, and impact.
"This journey has been wild in the best way. The Biz People helped me bring structure to my chaos and strategy to my dreams. I’ve never felt so clear, supported, and empowered."
Ready to take the next step in your business?
Book a Free Coaching Call with Melody
Feeling stuck or ready to scale? Book a free coaching call with our founder, Melody, and get the clarity and next steps you need to move your business forward.
