Case Study: Growing Heart Expressions Microschool with Purpose, Strategy & Vision
Client:
Heart Expressions Microschool
Founder: Jennifer Lazarus
Overview
When Jennifer attended Melody Duarte’s Purpose & Dreams Workshop, she didn’t realize she was about to redefine the vision for her microschool. That workshop was more than an inspiring event—it was the catalyst that pushed her to dream bigger than she ever had before. Melody encouraged Jennifer to see beyond her current scope and envision a school that not only provided exceptional education but also fostered creativity, entrepreneurship, and community.
From that point on, Melody became a strategic partner in Heart Expressions Microschool’s growth—helping Jennifer turn those bold dreams into a structured, actionable plan.
Scope of Work
1. Purpose-Driven Visioning
Inspired Jennifer to expand her vision for Heart Expressions through the Purpose & Dreams Workshop.
Guided her in creating a long-term, values-aligned vision for her school.
2. Business Planning & Strategy
Co-created a comprehensive business plan covering curriculum development, operational structure, and growth projections.
Designed a strategic rollout for new workshops and extracurricular activities.
3. Program Development
Conceptualized and implemented the Kidpreneur Classes—entrepreneurship-focused courses designed to spark creativity and business skills in students.
Identified, recruited, and onboarded skilled facilitators to bring these programs to life.
4. Problem-Solving Mentorship
Equipped Jennifer with tools and strategies to proactively solve operational and logistical challenges.
Served as a sounding board for decision-making, ensuring alignment with both short-term needs and long-term goals.
Results
Expanded Offerings: Heart Expressions Microschool now offers a diverse range of workshops, extracurriculars, and the signature Kidpreneur Classes—attracting new families and increasing enrollment.
Operational Confidence: Jennifer has developed strong problem-solving skills, enabling her to navigate challenges with confidence and clarity.
Community Growth: The school’s new programs and workshops have strengthened relationships with parents, facilitators, and the broader community.
Vision in Action: What began as a seed of inspiration at the Purpose & Dreams Workshop has grown into a thriving, purpose-driven microschool that continues to innovate and inspire students.
Jennifer Lazarus
I am so incredibly grateful to The Biz People for their outstanding support and helping me create Heart Expressions Microschool!! Their expertise and guidance made this process less stressful and attainable! They allowed my dream of opening a microschool turn into a reality. Their professionalism, knowledge, and genuine care for their clients set them apart. I highly recommend The Biz People to anyone looking to start their own buisness venture. Thank you for making this journey possible!
Ready to take the next step in your business?
Book a Free Coaching Call with Melody
Feeling stuck or ready to scale? Book a free coaching call with our founder, Melody, and get the clarity and next steps you need to move your business forward.
