Everything You Need to Know About the Summer Master CEO Day (And Why You Belong in That Room)
If you have been in business for a while and you know something is off with your brand, but you are not quite sure where to start fixing it, this post is for you.
On June 12, 2026, The Biz People is hosting the Summer Master CEO Day: Building a Powerful Brand at Sol Haus in Fort Lauderdale, Florida. It is a full-day, intimate, working experience for women entrepreneurs and small business owners who are ready to stop spinning their wheels and start building with clarity.
Tickets are $475, seats are capped at 25, and this is unlike any business event you have attended in South Florida. Here is exactly what you can expect.
This Is Not a Conference. This Is a Working Day.
The business event space is full of seminars, panels, and networking brunches where you leave inspired but unclear. The Summer Master CEO Day is not that.
Every workshop is designed so you leave with something tangible in your hands. A completed audit. A prioritized fix list. A content framework. A delegation map. By 4:00 PM, you will have built a full Brand Action Plan, live in the room, with real-time guidance from four expert women who each specialize in a different pillar of brand building.
This is strategic. This is practical. And this is the room South Florida entrepreneurs have been asking for.
A day for you to intentionally work on your business and learn how to create a powerful brand.
Meet the Four Experts Leading Your Day
Workshop 01 | CEO Vision: Aligning Your Brand to Your 10-Year Plan
Led by Melody Duarte, Founder and CEO of The Biz People.
Your brand is either working toward your long-term vision or it is working against it. In this opening workshop, every attendee will audit their current brand positioning, identify the gap between where they are and where they want to be, and map the strategic roadmap that connects the two. This is the foundation that every other workshop in the day will build on.
Workshop 02 | Brand Identity: Visuals That Attract Premium Clients
Led by Nicole Martinez, Founder of NVOLVE Collective.
Nicole spent 12 years as a luxury publicist for South Beach's most prestigious brands, including Art Miami, before launching her own brand consultancy. She knows what makes a brand look premium and what makes it look amateur, and she is bringing that eye directly into the room with you. Attendees will complete a live visual brand self-audit and walk away with a concrete action list and a commitment to one change before the day is done.
Workshop 03 | Content That Converts: Brand Storytelling for Female Visionaries
Led by Ricely Estela, Founder of The Glo Media.
Ricely is one of Miami's most respected voices in content strategy and brand storytelling. If you have been asking yourself what you should actually be posting and why, this workshop is your answer. You will walk through a strategic content framework aligned to your brand identity and business goals so you can stop creating content randomly and start creating it on purpose.
Workshop 04 | Systems That Scale: Building the Business Behind the Brand
Led by Alexis Mastrogianni, Founder of Virtual Integrity Partners.
Alexis scaled her business to six figures in under a year and she did it by building the right systems, not by doing everything herself. Her workshop addresses the operational side of brand, the systems, tools, and delegation structure that allow a brand to grow without burning its founder out. You will leave with an operational audit and a clear picture of what to hand off first.
The Closing Session That Makes This Day Different
At 3:30 PM, the workshops stop and the real work begins.
Every attendee will stand up, share their Brand Action Plan with the room, and receive live coaching and feedback from all four speakers simultaneously.
This is not a performance review and it is not optional. It is practice. Being able to clearly articulate your brand, your positioning, your direction, and your next move is a leadership skill. And this is the room where you get to develop it with expert feedback from four women who have built powerful brands themselves.
You will leave that room knowing how to talk about your brand with confidence. That alone is worth the investment.
Where We Are Gathering: Sol Haus, Fort Lauderdale
Sol Haus | 545 NE 13th Street, Fort Lauderdale, FL 33304
The Summer Master CEO Day will be hosted at Sol Haus, Fort Lauderdale's premier contemporary event venue and creative space located in the heart of the city. Sol Haus was designed for exactly the kind of work we are doing on June 12: innovative, community-driven, and rooted in the energy of South Florida's creative and entrepreneurial community.
With its seamless indoor-outdoor flow, signature garage-door bar, warm-toned interiors, and photo-ready spaces, Sol Haus is more than a beautiful venue. It is a space where South Florida entrepreneurs come to create, connect, and build. The atmosphere will match the energy of the day, elevated, intentional, and designed for professionals who take their brands seriously.
What Your $475 Includes
• All 4 expert-led brand-building workshops
• Your Brand Action Plan workbook and all workshop materials
• A live brand audit from four perspectives in one room
• Your CEO presentation and real-time feedback from the speaker panel
• Morning coffee and refreshments
• A full seated lunch
• Networking with 25 growth-minded, serious South Florida entrepreneurs
Is This Day Right For You?
This event is designed for the entrepreneur who is:
• Past the startup stage but knows their brand is not where it needs to be
• Creating content and doing their own marketing but unsure if it is actually working
• Ready to attract higher-level clients and knows her positioning needs to match
• Building toward something bigger and needs a clear strategy heading into Q4
• Ready to be challenged, not just inspired
If you are looking for a casual networking brunch, this is not the event for you. If you are ready to build something real, this is exactly where you need to be.
Event Details at a Glance
• Date: June 12, 2026
• Time: 9:00 AM to 4:00 PM | Doors open at 8:45 AM
• Location: Sol Haus, 545 NE 13th Street, Fort Lauderdale, FL 33304
• Investment: $475 (all-inclusive)
• Capacity: 25 seats, intentionally limited
Your seat is waiting.
Secure your spot by reserving your seat here or schedule your free consultation to discuss what is best for you.
Questions? Slide into our DMs or email melody.duarte@thebizpeople.com. We will see you on June 12th.
About The Biz People
The Biz People is a South Florida-based strategic business coaching and agency brand serving women entrepreneurs and small business owners. Founded by Melody Duarte, The Biz People operates through two arms, The Academy (coaching programs, retreats, and intensives) and The Agency (content management, campaigns, and brand strategy), with a mission to help women build businesses that are aligned, visible, and sustainable. Learn more at thebizpeople.com.
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